If your business is looking to advertise, it is important to seek advice on your advertising copy to avoid breaching the rules and having action taken against you by regulation authorities. If you produce false or misleading advertising, the Advertising Standards Authority (ASA) can investigate and ask you to amend or withdraw your advert, or refer you to other trading bodies for further action.
Importance of Professional help with Advertising Law
The consequences of failing to adhere to advertising guidelines can be serious and not only damage the reputation of your brand but could result in your competitors taking legal action against you or your brand facing censorship from advertising regulatory bodies.
It is important to ensure that when you produce any advertising it:
- Does not mislead;
- Does not make comparisons to competitors (unless in specific circumstances);
- Does not exploit vulnerable consumers;
- Does not discriminate;
- Does not promote irresponsible/unsafe activities or behaviours;
- Can provide evidence to substantiate any claims you have made;
- Only includes testimonials that are genuine and where you have obtained the consent of the person who provided it; and clearly identifies any advertorials as advertisements
Why use Rotheras for Advertising Law?
At Rotheras we understand the complexities surrounding advertising and media law, so we will work with you to find out what you want to achieve from your advertising and how we can assist you to make sure your advertising achieves your aims whilst still being compliant.
We can advise on above the line advertising (adverts which appear in press, radio, television, magazines) and below the line advertising (direct mail, PR, brochures, email campaigns).
We work with advertisers, trade bodies and above and below the line agencies.
We have a wealth of expertise regarding copyright and the requirements of regulators.
We can draft commercial agreements on a variety of aspects relating to marketing and advertising, including sponsorship agreements and competition terms and conditions.
We can help resolve any disputes related to yours or your competitors’ advertising or marketing.
We can advise on how to make your marketing and advertising legally compliant.
We can help you with:
- Branded content
- Digital marketing/AdTech
- Regulatory issues
- Data privacy/protection
- Sponsorship deals
- Advertising agreements
Posted 27 January 2020
This was my first experience using a solicitor, something I felt quite daunted about. Rothera Sharp (Greg and Petra) put me at ease and were very helpful.
Posted 27 January 2020
Last year I experienced a car accident, as a front seat passenger. I put forward a personal injury claim with Rothera Sharp. From start to finish, my claim has been dealt with efficiently and professionally, and I have always felt my best interests were considered. All communications were made via letter or email to inform me of all further updates. My claim has now come to an end and I am very happy with the overall outcome. I would recommend Rothera Sharp for their service.
Posted 4 February 2020
We cannot recommend Chris Powell of Rothera Sharp more highly. Mr Powell demonstrated the upmost professionalism with a high level of knowledge of the area for which he was representing us. Anyone needing representation/advice regarding the area of haulage will find that Chris Powell and Rothera Sharp are the best choice.
Posted 4 February 2020
Claim dealt with efficiently and to a satisfactory conclusion. Wayne Vickers visited me at home initially and explained everything thoroughly. Professional service throughout. Recommended
Robert Haggis is a Senior Associate in Corporate and Commercial Law at Rotheras and has over 35 years’ experience as a barrister and 20 years’ experience working in-house across international markets.
Jason specialises in all aspects of commercial law including company and business sales and purchases, commercial contracts, company secretarial, partnerships, shareholder rights and much more.
Billy advises businesses on a range of commercial and corporate issues and is happy to assist you with buying or selling businesses, corporate mergers and shareholder agreements
Millie Moreton is a paralegal in Rotheras commercial and dispute resolution departments and is based at our Lace Market office.
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