If your business is looking to advertise, it is important to seek advice on your advertising copy to avoid breaching the rules and having action taken against you by regulation authorities. If you produce false or misleading advertising, the Advertising Standards Authority (ASA) can investigate and ask you to amend or withdraw your advert, or refer you to other trading bodies for further action.
Importance of Professional help with Advertising Law
The consequences of failing to adhere to advertising guidelines can be serious and not only damage the reputation of your brand but could result in your competitors taking legal action against you or your brand facing censorship from advertising regulatory bodies.
It is important to ensure that when you produce any advertising it:
- Does not mislead;
- Does not make comparisons to competitors (unless in specific circumstances);
- Does not exploit vulnerable consumers;
- Does not discriminate;
- Does not promote irresponsible/unsafe activities or behaviours;
- Can provide evidence to substantiate any claims you have made;
- Only includes testimonials that are genuine and where you have obtained the consent of the person who provided it; and clearly identifies any advertorials as advertisements
Why use Rotheras for Advertising Law?
At Rotheras we understand the complexities surrounding advertising and media law, so we will work with you to find out what you want to achieve from your advertising and how we can assist you to make sure your advertising achieves your aims whilst still being compliant.
We can advise on above the line advertising (adverts which appear in press, radio, television, magazines) and below the line advertising (direct mail, PR, brochures, email campaigns).
We work with advertisers, trade bodies and above and below the line agencies.
We have a wealth of expertise regarding copyright and the requirements of regulators.
We can draft commercial agreements on a variety of aspects relating to marketing and advertising, including sponsorship agreements and competition terms and conditions.
We can help resolve any disputes related to yours or your competitors’ advertising or marketing.
We can advise on how to make your marketing and advertising legally compliant.
We can help you with:
- Branded content
- Digital marketing/AdTech
- Regulatory issues
- Data privacy/protection
- Sponsorship deals
- Advertising agreements
Send us a message
“We provide clear solutions for your business legal needs”
"Impressive group with expertise in both matrimonial finance cases and children matters. A strong childcare team handles cases involving physical and emotional abuse, as well as fatalities. Well versed in matters with international aspects, Hague Convention cases, as well as adoption and guardianship issues.
Chambers UK, 2018
Anton Balkitis frequently represents the operators of both goods and passenger vehicles in court proceedings. Clients remark: "He has a commercial understanding of real-life issues and will always provide a balanced view
Chambers UK, 2019
Impressive group with expertise in both matrimonial finance cases and children matters. A strong childcare team handles cases involving physical and emotional abuse, as well as fatalities. Well versed in matters with international aspects, Hague Convention cases, as well as adoption and guardianship issues.
Chambers UK, 2018
Chris Powell at Rotheras was recommended to us by a trusted associate within the Transport Industry; without doubt we wouldn’t have had the excellent outcome we did without his and his team’s involvement. The level of professionalism, expert advice and assistance was faultless; we felt reassured and well informed throughout the whole process. It was a pleasure to do business with him and would highly recommend his services!
Julian Brindley - John Brindley Ltd
The team at Rotheras, and Mr Powell in particular, have provided us with an outstanding service. We are extremely grateful for the help and support they gave us in dealing with issues relating to our transport operations and our goods vehicle operators licence. Mr Powell was professional, knowledgable, efficient and effective. He quickly understood our business and the problem we had. He responded with sensible advice and acted quickly on our behalf to resolve the matter. I cannot thank him enough for his help and I would recommend Mr Powell, and the Rotheras team, without hesitation. I am extremely grateful for the help they gave us.
Richard Hitchcock - Hitchcock & King
I would highly recommend James Briggs, solicitor at Rotheras. He has been extremely helpful, patient and thorough whilst helping me with affairs following the death of my husband. Even during lockdown (covid) he maintained communication and kept me informed of what was happening. He successfully achieved the outcome I needed and I would not hesitate to recommend him.
We are in the middle of launching our own packaging agency and contacted Rotheras for some professional legal advice with regards to contracts. After an initial call with Billy, he made it clear what we needed and asked plenty of questions to understand what it was we needed. He was very responsive to our questions, whether it be over the phone or via emails and made the process really simple. We had little experience in this area so it was fantastic to work with Billy, who explained everything concisely. We were also really pleased with the quick turnaround and great value offered. Would thoroughly recommend working with Rotheras.
Tom Burden, Director of Rightbox Ltd
Billy understood our requirement from the get go and really nailed down on what we needed in our commercial agency agreement. Billy kept us informed every step of the way and showed great professionalism. We would recommend his services to any start-up business who is in need of legal advice and guidance with commercial contracts.
Axl Barber, Sales Director of Rightbox Ltd
I was extremely pleased with the service that Kerry provided in order to sell my mothers house. Good, prompt communication and all questions dealt with or answered as requested. Consequently I would recommend yours services to others.
Anton has substantial experience acting for commercial goods hauliers and other transport operators. He advises on a range of contentious issues including operator licence, maintenance and tachograph matters, with a wealth of experience acting in public inquiries before Traffic Commissioners."Anton is a highly informed and personable lawyer.
Chambers UK, 2020
Chris Powell focuses his practice on road transport issues, regularly representing haulage, transport and logistics companies. He has considerable experience in regulatory matters involving operator licences and compliance failings, as well as more serious criminal investigations relating to fraud.
Chambers UK, 2020
Dear Sally, I can’t thank you enough for today! You took the pressure off me and I felt so looked after and understood everything that was happening. Thank you so much!
Joshua Morley is a Trainee Solicitor currently in the Commercial and Corporate department and is based in the Lace Market office.
Billy advises businesses on a range of commercial and corporate issues and is happy to assist you with buying or selling businesses, corporate mergers and shareholder agreements
Millie Moreton is a paralegal in Rotheras commercial and dispute resolution departments and is based at our Lace Market office.
Lauren Kilbride is a Trainee Solicitor within Rotheras’ Corporate & Commercial department and is based at the firm’s Lace Market office.
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