Head of Marketing & Business Development
Jo Walchester heads up Rotheras Marketing department. She joined the firm in July 2015 and is based at our Lace Market office.
Strategy & Planning
Jo oversees the marketing for all departments within the business, focusing on strategic planning, campaign management and driving the operational marketing activities to ensure the overarching aims of the firm are met.
Jo has led a number of major marketing and business development campaigns whilst at Rotheras, including the rebranding of the firm in preparation for a merger which took place in June 2016, during which she re-developed the brand and marketing materials and oversaw the design of the new website.
Jo has also rejuvenated Rotheras commercial networking events, renewing the close links that the firm has with business owners and local companies, as well as incorporating the well-established relationships that the business has with charities and other organisations. These include Age UK Nottingham and Nottinghamshire which the firm has most notably collaborated with on the Trees of Life campaign, for which Jo created graphics and designed all the literature, and organised a launch evening promoting the campaign.
Jo is also heavily involved in Business Development for the firm and works closely with Christina Yardley to drive plans forward.
Another important focus for Jo has been developing the firm’s internal communications and CSR policies, which has seen the introduction of various staff initiatives and the reestablishment of a staff council.